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Do Fan Tokens Give Voice to Fans? Exploring Fan Token-based Case Studies

Fan engagement has come a long way. From listening to the radio to watching live events on television to now enjoying real-time interactions on social media, fans are getting closer and closer to their favorite entertainers and idols. 

However, fan interactions have never gone beyond observation. Fans invest time, energy, and money into celebrity shows, major league games, and music concerts. But they never get a chance to directly benefit in any shape or form, making it a one-way street. 

This is where fan tokens come into the picture. Blockchain’s ability to tokenize has paved the way for innovators to create fan-centric platforms that promote two-way communication, giving fans what they always wanted—a voice. 

The why: benefits of acquiring fan token 

The intent behind buying crypto tokens is not the same for all. While some offer traits like store-of-value and medium of exchange like bitcoin, others tend to be associated with utility, either within the protocol or in the real world.

Fan tokens fall in the second category. And the utility offered to token holders comes in many forms. 

For starters, fans participate in the decision-making process on the managerial level of certain events and activities. For example, a sports team can put out a poll asking fans to select a new logo for the club, and token holders can voice their suggestions through voting. The more tokens one holds, the more voting power one will have.  

Membership perks also extend to exclusive and extended content. Moreover, token holders can win VIP in-person experiences by actively showing support.

For example, fans can win free tickets to live events, get signed sports jerseys, and even interact with their favorite player or artist one-on-one. 

While an exclusive community with various benefits takes fan interaction to new heights, most people invest in fan tokens to get monetary incentives. For
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