Crypto. com is usually teaming up with the NBA’s Philadelphia 76ers, as the latest in its slew of sports team partnerships.
As part of the deal, Crypto. com will launch a non-fungible symbol (NFT) series for the group, while players will tolerate the company’ s plot on their jerseys. The crypto platform will also give presentations at schools to educate fans on cryptocurrency.
“Crypto. possuindo will be woven into the material of our identity, and together, we will change the landscape with regard to how crypto is incorporated in sports, ” 76ers president of business functions Chris Heck said. In the meantime, Crypto. com co-founder plus CEO Kris Marszalek said the 76ers were “a perfect fit for our world-class roster of sports partners. ”
Crypto. com’s partnerships
Although this is Crypto. com’s first partnership within the NBA, the platform has sealed deals with a host of different teams throughout many sports. Back in 03, Crypto. com announced the partnership with the NHL’s Montreal Canadiens. In July, the platform continued the streak, partnering with mixed-martial-arts league Best Fighting Championship (UFC), in order to feature its logo on fighters’ kits.
Given that August, the partnerships have got kept rolling in, which includes with Italy’s Lega Serie A, Formula 1, football club Paris St . Germain, and esports team Fnatic. According to a Bloomberg source, Crypto. com’s partnerships along with sports brands now total over $400 million.
However , Crypto. com is not the only crypto-based organization that is coming to understand the significance of sports endorsements. For instance, cryptocurrency exchange FTX has also been making moves that will familiarize its brand to sports followers.
The company has authorized American sports icons Tom Brady and Stephen Curry to become global brand ambassadors. Additionally , it owns the naming rights to the house stadiums of the NBA’s Ohio Heat and the University of California’s football team. Previously, FTX CEO Sam Bankman-Fried said that there are indications the sponsorships have been a “non-trivial piece” of how people grew to become aware of FTX.
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